“Coming Soon”, “Watch this Space”, “Get Ready For…” are the marketing versions of the “Under Construction” signs people used to post on websites. Meaningless, hollow.
The only content marketing worth anything is having some actual content. The only service worth using is one that can be delivered.
Originally posted on my G+ feed: https://plus.google.com/100320175239277283592/posts/MZCSGnRXZmr