The problem with using the statistical present as proof of how the future will develop is that there is no control. There is no future to refer to.
People prefer print. Now.
People prefer money. Now.
People understand linear narratives better. Now.
We don’t know what they’ll prefer tomorrow.
Originally posted on my G+ feed: https://plus.google.com/100320175239277283592/posts/Ac98kZka5XP